BYmyCAR, an official BMW and MINI dealer in Madrid, worked with Crata AI on a platform that unifies its workshop and CRM data and automates its marketing campaigns. The system runs 44 campaigns continuously, creates each campaign 80% faster and provides full traceability over their results.
A huge customer base and marketing that needed more agility
BYmyCAR is an official BMW, MINI and BMW Motorrad dealer in the Community of Madrid. Its business spans sales and after-sales, and both generate customer and vehicle data that marketing should be able to put to work.
Much of that information lived in separate systems, with workshop data in the DMS and pre-sales data in the Salesforce CRM. Marketing campaigns were built by hand, and once launched it was hard to follow what results they brought. Without a way to connect each campaign to the workshop visits and billing it generated, measuring its impact stayed out of reach.
The more campaigns the team launched, the heavier that lack of visibility became. The time spent preparing each campaign by hand competed with the rest of the team's work, and without a clear read of the results it was hard to know which campaigns to repeat and where the return actually came from.
A platform that builds marketing campaigns with AI and measures their results
With Crata AI, BYmyCAR implemented a marketing automation platform that unifies workshop data from the DMS and the Salesforce pre-sales CRM into a single base, bringing together 16,500 customers, 47,000 vehicles and 30,700 commercial accounts. On top of that base, the platform runs 44 campaigns continuously.
The team can create a campaign by describing the audience in natural language, and the AI generates the segmentation and the email copy. Before any campaign is launched, the team reviews, filters and adjusts those proposals, so the AI's speed works alongside human judgment.
Once approved, the campaign is delivered through Doppler, and the platform closes the loop by reporting the opens, clicks and unsubscribes for each recipient, along with the workshop visits and billing each campaign generates.
In practice, the platform covers the full campaign cycle:
- Unifies workshop data from the DMS and the Salesforce pre-sales CRM into a single base.
- Lets the team create campaigns by describing the audience in natural language.
- Uses AI to generate the segmentation and the email copy for the team to review and adjust.
- Delivers the campaigns and collects opens, clicks and unsubscribes per recipient.
- Attributes to each campaign the workshop visits and billing it generates.
